Creating videos for your business is one of the most strategic marketing decisions you could take to grow your business. Consumers love video content and they actually crave more and more of it every year. Videos are a powerful tool to promote your services or sell more products. However, when it comes to actually creating the videos and then producing them for online viewing, there are some good best practices that businesses should adhere to in order to get a great video. Get them wrong and marketing videos can do more damage to a company than good.
I’ve come up with 23 tips that I think is a pretty good list to put into action when creating and producing your marketing videos.
23 Tips for Creating Great Marketing Videos
1. Tell a Story
When you go to create your video, don’t be to selly-sell. An effective video should tell a story in your words. Be natural as you speak in front of the camera. Try your best to tap into the emotion of your business brand. Remember why you started your business. Appeal to your customer’s needs and desires. That is what will make a great video.
2. Make Sure the Introduction Stands Out
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one-fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to want to watch the video all the way to the end.
3. Create an Intriguing Title
By the same token, your video’s title should create intrigue and be eye-catching. You want a title that will grab your viewer’s attention. By using relevant keywords in your title, the video is likely to show up on the search engines when viewers search for the topic.
4. Focus on the Mission and Less on the Product
Instead of being overly focused on the product and its benefits, channel the message of the video into the mission of the product. , for example, are hailed as being experts in creating emotional viral videos that focus less on their product and more on their mission. The Always brand ran a very compelling video marketing campaign called #LikeAGirl. The used emotion to get at the strength of what a true girl is really like.
5. Don’t Be Boring
Who wants to watch a boring video? It goes without saying, if you want your business’s video marketing campaign to be successful, create exciting and inspiring videos that can never be considered boring.
6. Make it Mobile Friendly
With more and more people using mobile devices to get online, it’s imperative that corporate videos are mobile-friendly. In fact, according to YouTube, mobile video consumption increases by 100% every year! Marketing videos need to be able to be downloaded and enjoyed on mobile devices.
7. Think About SEO
Google loves video content and an effective video marketing campaign should have Search Engine Optimization (SEO) in mind. To ensure maximum SEO value from your videos, accompany the video with a well-written description that is tagged with relevant keywords to help boost your video’s SEO. There is a right way and wrong way to optimize your YouTube videos. The folks at Ahrefs have some really good tips on how to rank your video to the #1 slot. Be sure to read the description in this YouTube video because it is where they provide a lot of secret sauce kid of information.
8. Include Your URL in the Video
Displaying your website address in a marketing video is a good way for companies to get exposure and generate traffic to their website through a video. For example, visit www.glimpsevideo.com for more information.
9. Educate Your Audience
One of the most powerful ways to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips, and other informative content can be more effective than a promotional video.
10. Make the Video More Atmospheric with Music
Music is a powerful tool to include in video content. Music evokes emotion in people. Don’t be afraid to use music in your video that fits the mood of the message and crafts a more exciting and compelling video. In fact, there is a whole science behind using the right music in your videos.
11. Use Video Testimonials Generated by Customers
Putting your customers behind the camera to talk about how they have used and benefited from your product or service can be a powerful way to engage viewers and appeal to prospective customers. This video an example of a Testimonial Video produced on the Glimpse Video platform.
12. Include a Call to Action
Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up for a newsletter or visiting a website, you should also have a call to action in your marketing videos. Ask yourself, what do you want your viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.
13. Take Viewers Behind the Scenes
Your customers love to get up close to a brand. Video marketing offers the perfect opportunity to take customers behind the scenes and into the community culture of your business.
14. Include Tutorial Videos
Posting tutorials that are relevant to your industry is a great way to connect and engage with your customers. Tutorials shouldn’t give away all your secrets but should be enough to entice the viewer with informative and useful content, leaving them wanting to learn more.
15. Keep Your Videos Short
Online viewers often don’t have much time to spare before they’re off looking on a new website and at a new video. Shorter marketing videos typically work better than long ones. In fact, 50-60 seconds is a good video length. Practice at being short and concise. As Helen Klein Ross told Kiss Metrics: “The less you say, the more likely people are to remember.”
16. Use a Professional Voice
Words spoken with clarity and professionalism will always come out better in a corporate video than an amateur speaker, whose lack of experience speaking on the camera is obvious. With this in mind, it might be a good idea to have an employee that is experienced in speaking in front of the camera record for the video or even think about calling in a professional.
17. Pose Questions
Strive to create engagement and conversation with your video by asking viewers questions. Ask viewers to leave answers to the questions in a comment section below the video. Creating an opportunity for your viewers to engage with your content is key.
18. Don’t Be Preoccupied with Perfection
Videos for marketing purposes aren’t Hollywood movies and nobody expects perfection. You want the video to look professional, but don’t become too obsessed with perfection that on the 50th take you still haven’t got it right. Be natural. Have fun. Be yourself. You got this.
19. Don’t Forget Production Quality
It’s important that a marketing video is produced professionally. Using a service like Glimpse Video can help take the pain out of producing a great marketing video. With the Glimpse Video platform, you can create your own marketing videos in minutes, not hours. No fancy, expensive software needed. If you can click record and submit, then you’re on your way to recording amazing marketing videos. Record your video, choose your background music, upload your custom animated video, and call to action image and you’re done. The result is a fully produced Mp4 video file that is ready for posting to your website, Facebook, LinkedIn, YouTube, and other popular social media channels. You can try Glimpse Video for free for 7 days and start creating great videos in minutes.
20. Use Videos to Help You Create Your Own Effective Video Marketing Strategy
Head to websites like YouTube to see how businesses are already creating videos that have managed to go viral. Featuring the likes of Coca-Cola, these ‘10 Epic Viral Marketing Videos’ on YouTube will give you some pointers on how some of the biggest and well-known brands are producing a video designed to go viral.
21. Build Hype Around the Launch of Your Video
Instead of just going ahead and launching your video, build hype around the video by promoting its launch date on your website, blog, and social media channels.
22. Provide Some Humor
Not all corporate videos need to be serious. On the contrary, some humor can help in generating more interest in your video.
23. Embed a Video in Landing Pages
Think strategically about where you are going to place your marketing video. Statistics show that embedding videos in landing pages can raise conversion rates by as much as 80 percent.
In 2022 82% of the global internet traffic will come from video streaming and downloads. It is imperative companies create videos that resonate with their audience and ultimately help sell their services and products.
Which video marketing tip do you plan to implement right away? What video marketing strategies are you using to grow your business?