Posts by Greg Cross
23 Tips for Creating Great Marketing Videos in 2022
Creating videos for your business is one of the most strategic marketing decisions you could take to grow your business in 2022. Consumers love video content and they actually crave more and more of it every year. Videos are a powerful tool to promote your services or sell more products. However, when it comes to…
Read MoreMy Christmas Mug Countdown (All 27 Mugs On Display)
My Christmas mug countdown journey on Facebook and LinkedIn started this year on November 29, 2021. For 27 days I posted a different Christmas mug every day. I started the tradition of only drinking from a Christmas mug the day after Thanksgiving through Christmas day in 2006. A few people have asked me why I…
Read MoreNew Video Message Tool Let’s You Embed Video In Your Favorite Programs
With our new Video Message tool, you can record a quick video message and start conversations faster through platforms like LinkedIn Messaging, Gmail, Outlook, Slack, SMS and more. When people watch a video, they retain 95% of the information in comparison with 10% from reading a text. Our brain processes visual information much more rapidly,…
Read MoreThe One Thing You Must Do To Get Your Customers To Record A Video Testimonial
I want to give you a real quick expert tip on the one thing you must do to get your customers to record a video testimonial for your business. The last few weeks I have been posting a lot of video testimonials on LinkedIn and Facebook from some of my happy customers at Glimpse Video.com.…
Read MoreInnopreneur Podcast: Reinventing the Wheel with Glimpse Video
The following is the transcript of a podcast I did with Nick Smith of Seven Hills Technology. Nick’s podcast, The Innopreneur Podcast, aims to help business leaders gain exposure to thoughts, ideas, and processes used by innovators, entrepreneurs, and entrepreneurs. Nick Smith: (00:07): Hey everybody. And welcome back to the Innopreneur podcast. This…
Read MoreI Promise You Will Be Using Toucan Before The Week Is Over
You have heard of Zoom, but have you heard of Toucan – www.toucan.events? Yup, that’s right Toucan – like the bird. This new online video social meeting platform brings the natural and social interactions from real life to online events and gatherings. Toucan is a breath of fresh air and I think once you sign…
Read MoreMy Home Office Setup & the 45 Things I Use Everyday To Help Grow My Business
My wife and I recently did a makeover to my home office. My wife and I have this agreement in our marriage … she paints and I go somewhere else where she is not painting. No, seriously. Not only do I not like to paint, but I also am not really very good at it.…
Read MoreWhy I Dumped Calendly and Switched to Book Like A Boss
On December 22, 2020 I dumped Calendly and switched to Book Like A Boss. I’ll share in this article some of the major reasons that lead to my decision to switch to Book Like A Boss. There are many, many good reasons why your business should use an online booking system. The year 2020 forced…
Read MoreWhy You Should Use Video Email When Prospecting or First Time Introduction
It’s so simple to remove an email from an inbox – just a swipe or a click, and boom it’s gone! It’s much more difficult for a person to turn down a smiling face than to remove a plain text-based email. So, instead, put a face to your name. Breathe life into your personal prospecting…
Read More3 Reasons To Upload Video Testimonials To Your Google My Business Panel
If you want to build your online business reputation and get better visibility on Google then your Google My Business Knowledge Panel (aka Google My Business Page) is one of the most powerful tools in any business marketing toolbox. Most businesses are aware of the importance of getting customer reviews. And yet, I am shocked…
Read More5 Ways To Use Video Email To Connect With Your Customers and Prospects
Sending a video email to a customer is a great way to interrupt their inbox. I make it my habit every morning before 9 a.m. to send a minimum of 5 video emails to customers and prospective customers. I love the response I get when people hit the reply back button in my video email…
Read More5 Reasons Your Small Business Should Start Collecting Video Testimonials
Customer testimonials provided to any small business is gold. When a customer takes the time to provide positive feedback in the form of a Google review or an email, it’s like you just won the lottery. On the other hand getting a customer to record in their own words a video testimonial is like winning…
Read More5 Video Marketing Tips Every Real Estate Agent Needs to Know
Whether you’re a buyer, seller, or a real estate agent, you know the importance of maintaining a strong personal brand for your target audience. The real estate market is competitive. In such a cut-throat industry it is crucial to market your business strategically and find ways to one-up your competitors. Video is a necessary marketing…
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